Selected work

Digital work with a clear reason to exist.

This portfolio combines digital products and concept work created to solve realistic business needs. Each item is labeled clearly—because credibility starts with context.

BL / WORK

Portfolio concepts demonstrate design and implementation capability; they are not presented as commissioned client work.

Booking-focused websitePortfolio concept

Barbearia Nobre

A polished local-business website designed to turn mobile visitors into WhatsApp booking conversations.

The need

Present services, trust signals, pricing, hours, and location without making the visitor search for the next step.

What was built

Responsive page architecture, clear service cards, social proof, gallery treatment, and persistent WhatsApp calls to action.

Business value

A professional digital storefront that makes booking simple and gives sales conversations better context.

WebsiteLocal businessConversion

Operations spreadsheet systemDigital product

Cleaning Business Command Center

An English-language workbook that organizes customers, jobs, scheduling, expenses, and business performance.

The need

Help small cleaning businesses move beyond scattered notes and disconnected spreadsheets without requiring complex software.

What was built

Structured data entry, operational trackers, automated calculations, dashboard views, and a supporting user guide.

Business value

A lower-friction starting point for owners who need visibility and consistency before a custom system.

ExcelOperationsDashboard

Industry operations workbookDigital product

Lawn Care & Landscaping Command Center

A tailored workbook for properties, recurring services, routes, crews, fuel, equipment, and maintenance.

The need

Bring the many moving parts of a field-service business into one structured operating view.

What was built

Property and service records, recurring-work planning, route and crew organization, cost tracking, equipment logs, and dashboards.

Business value

A practical bridge between basic spreadsheets and a larger custom operations platform.

ExcelField servicePlanning

Product discovery websitePortfolio concept

Local Retail Storefront

A modern storefront concept that helps a local retailer present collections and move shoppers toward direct contact.

The need

Create a strong product experience for a business that is not yet ready for a complex e-commerce operation.

What was built

Responsive collection layout, product discovery, brand storytelling, trust content, and contact-led purchase paths.

Business value

A credible online presence that supports discovery and sales without adding unnecessary operational complexity.

WebsiteRetailProduct UX

What this work demonstrates

Responsive interface design

Business-focused content structure

Operational workflow thinking

Spreadsheet product design

Bilingual product delivery

Clear documentation and handoff

BrioLayer / Next

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